“I don’t think vendors are going to build in privacy protections if there is no incentive for profit,” said Avi Rubin, principal researcher at AT&T Labs, who added that he would like to see a mix of technology and legislation that guards privacy. …

“These (privacy-enhancing technologies) are built by geeks and only used by geeks. We have not conveyed their importance well to the general public,” said Lorrie Faith Cranor, principal technical staff member for AT&T Labs Research, who was on the W3’s P3P working group. [itworld covering CFP conference]


Not anything new, most people do not want the same “privacy” privacy advocates want them to want. And BTW, there is an excellent write-up  from Roger Clarke heavily commenting on biometrics and ID issues.

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